Second screen interaction analysis for IRL events: Phase-category investigation of the super bowl 2015 social soundtrack

Partha Mukherjee, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

We evaluate the change in social media postings of Super Bowl 2015 on three social media platforms (Twitter, Instagram and Tumblr) for three categories (commercials, musicals and game) during three phrases (Pre, During, and Post). We perform statistical analysis on more than 3,000,000, 800,000 and 50,000 social media posts from Twitter, Instagram and Tumblr, respectively, identifying significant differences among categories. We identify the predominant category of conversations across the three social networks in phases. Findings show the volume of posts in the During phase is surprisingly less than the Pre and Post phases; however, the hourly mean in the During phase is considerably higher than that in other two phases. We then explore the significance of phase-wide change in second screen conversations across the Super Bowl categories for all three social media platforms. We identify the game category is prominent in Twitter, and Instagram for all phases, but not Tumblr. There are dominant peaks for musicals and/or commercials relative to game in all three phases. No category is predominant on Twitter in During phase. These results are important in identifying the interplay of technology has on social interactions for information sharing via second screen especially across disparate social platforms.

Original languageEnglish (US)
Title of host publication2016 7th International Conference on Information and Communication Systems, ICICS 2016
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages13-19
Number of pages7
ISBN (Electronic)9781467386142
DOIs
StatePublished - May 20 2016
Event7th International Conference on Information and Communication Systems, ICICS 2016 - Irbid, Jordan
Duration: Apr 5 2016Apr 7 2016

Publication series

Name2016 7th International Conference on Information and Communication Systems, ICICS 2016

Other

Other7th International Conference on Information and Communication Systems, ICICS 2016
CountryJordan
CityIrbid
Period4/5/164/7/16

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Information Systems

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    Mukherjee, P., & Jansen, B. J. (2016). Second screen interaction analysis for IRL events: Phase-category investigation of the super bowl 2015 social soundtrack. In 2016 7th International Conference on Information and Communication Systems, ICICS 2016 (pp. 13-19). [7476079] (2016 7th International Conference on Information and Communication Systems, ICICS 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IACS.2016.7476079