Second Screening and Political Persuasion on Social Media

Matthew Barnidge, Homero Gil de Zúñiga, Trevor Diehl

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

This article seeks to explain political persuasion in relation to second screening—people’s use of a second screen (i.e., smartphone/laptop) while watching television to access further information or discuss TV programs. Employing a two-wave-panel survey in the United States, results show this emergent practice makes people more open to changing their political opinions, particularly among those who habitually use social media for news or frequently interact with others in social media contexts.

Original languageEnglish (US)
Pages (from-to)309-331
Number of pages23
JournalJournal of Broadcasting and Electronic Media
Volume61
Issue number2
DOIs
StatePublished - Apr 3 2017

All Science Journal Classification (ASJC) codes

  • Communication

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