Segmenting kyrgyz consumer markets using lifestyles, ethnocentrism, and country of origin perceptions

Research output: Contribution to journalArticlepeer-review

6 Scopus citations
Original languageEnglish (US)
Pages (from-to)83-96
Number of pages14
JournalJournal of East-West Business
Issue number2
StatePublished - Aug 18 1997

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Geography, Planning and Development
  • Development

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