Segmenting the banking market by account usage

An empirical investigation

Erdener Kaynak, Ugur Yavas

Research output: Contribution to journalArticle

17 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)177-188
Number of pages12
JournalJournal of Professional Services Marketing
Volume1
Issue number1-2
DOIs
StatePublished - Sep 16 1985

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Empirical investigation
Banking

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)

Cite this

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title = "Segmenting the banking market by account usage: An empirical investigation",
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}

Segmenting the banking market by account usage : An empirical investigation. / Kaynak, Erdener; Yavas, Ugur.

In: Journal of Professional Services Marketing, Vol. 1, No. 1-2, 16.09.1985, p. 177-188.

Research output: Contribution to journalArticle

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