Segmenting the banking market by account usage: An empirical investigation

Erdener Kaynak, Ugur Yavas

Research output: Contribution to journalArticle

17 Scopus citations
Original languageEnglish (US)
Pages (from-to)177-188
Number of pages12
JournalJournal of Professional Services Marketing
Volume1
Issue number1-2
DOIs
StatePublished - Sep 16 1985

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting (miscellaneous)

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