Segmenting the tourism market by purpose of trip. A profile analysis of visitors to Halifax, Canada

Erdener Kaynak, Ugur Yavas

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

Market segmentation studies of tourism and travel - studies which divide the market into sectors according to specified criteria - are considered a useful marketing tool for the industry. The recent focus has been on 'purpose of trip' as the correlate for segmentation. The authors describe the methods and results of a study which investigated the usefulness of segmentation by purpose of trip through a case study of tourism and travel to Halifax, Nova Scotia, and relating it to segmentation by other traditional correlates.

Original languageEnglish (US)
Pages (from-to)105-112
Number of pages8
JournalInternational Journal of Tourism Management
Volume2
Issue number2
DOIs
StatePublished - Jan 1 1981

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