SELECTING COMPETITIVE TACTICS: TRY A STRATEGY MAP.

Terence A. Oliva, Diana L. Day, Wayne S. DeSarbo

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

When developing strategy, a manager considers how various tactics will affect short-term performance and broad strategic direction. The skilled manager keeps those factors in mind and, simultaneously, gauges what the competition is up to. The authors describe a mapping technique that will help managers to do just that. Not only does the technique provide an accessible measure of relative competitive standing, but it also allows managers to simulate tactical changes and analyze their probable impact on business performance.

Original languageEnglish (US)
Pages (from-to)5-15
Number of pages11
JournalSloan management review
Volume28
Issue number3
StatePublished - Mar 1 1987

All Science Journal Classification (ASJC) codes

  • Medicine(all)

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