Self-regulation and television advertising

Herbert J. Rotfeld, Avery M. Abernethy, Patrick Robert Parsons

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

Media owners and managers possess great power to select (and reject) advertising submissions. Regardless of the directives (or absence) of any self-regulation code, no television station must accept any commercial advertising it does not wish to carry. This study requested descriptions of the standards, guidelines and day-to-day concerns from U.S. commercial broadcast stations, asking the policies, procedures and nature of standards for deciding which commercials are acceptable for broadcast.

Original languageEnglish (US)
Pages (from-to)18-26
Number of pages9
JournalJournal of Advertising
Volume19
Issue number4
DOIs
StatePublished - Dec 1 1990

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self-regulation
Television
broadcast
Marketing
television
Television stations
broadcaster
great power
Managers
manager
Television advertising
Self-regulation
Owners

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Communication
  • Marketing

Cite this

Rotfeld, Herbert J. ; Abernethy, Avery M. ; Parsons, Patrick Robert. / Self-regulation and television advertising. In: Journal of Advertising. 1990 ; Vol. 19, No. 4. pp. 18-26.
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Self-regulation and television advertising. / Rotfeld, Herbert J.; Abernethy, Avery M.; Parsons, Patrick Robert.

In: Journal of Advertising, Vol. 19, No. 4, 01.12.1990, p. 18-26.

Research output: Contribution to journalArticle

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