Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry

Musa Pinar, Tulay Girard, Paul Trapp, Zeliha Eser

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Fingerprint

Dive into the research topics of 'Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry'. Together they form a unique fingerprint.

Business & Economics