Changes in racial and ethnic composition due to the increasing diversity in the United States are confronting managers of parks and recreation areas. Since cultural values influence perceptions and behaviors, studying cultural values among different groups is important for understanding perceptions of service quality and parks and recreation behavior. The purpose of this essay is to advocate the exploration of the relationship of cultural values and perceptions of service quality in the context of parks and recreation research.
All Science Journal Classification (ASJC) codes
- Environmental Science (miscellaneous)
- Sociology and Political Science
- Tourism, Leisure and Hospitality Management