Size does matter: Automobile "facial" features predict consumer attitudes

Heather Lum, Anne Sinatra, Valerie K. Sims, Matthew G. Chin, Hana S. Smith, Randall Shumaker, Neal Finkelstein

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

This study further examines the issue of whether perception of automobile "faces" can be predicted based on the way in which people process human faces. Specifically, this work examined whether consumer ratings are correlated with the relative size of features on the front end of an automobile. Participants rated twenty-three cars on a variety of consumer attributes. Greater distance between headlights, like distance between human eyes, predicted positive ratings on several consumer attitudes. Results are consistent with the idea that processes used for perception of faces are involved in the attributions made for artifacts displaying minimal features.

Original languageEnglish (US)
Title of host publication51st Annual Meeting of the Human Factors and Ergonomics Society, HFES 2007
Pages1105-1108
Number of pages4
StatePublished - Dec 1 2007
Event51st Annual Meeting of the Human Factors and Ergonomics Society, HFES 2007 - Baltimore, MD, United States
Duration: Oct 1 2007Oct 5 2007

Publication series

NameProceedings of the Human Factors and Ergonomics Society
Volume2
ISSN (Print)1071-1813

Other

Other51st Annual Meeting of the Human Factors and Ergonomics Society, HFES 2007
CountryUnited States
CityBaltimore, MD
Period10/1/0710/5/07

All Science Journal Classification (ASJC) codes

  • Human Factors and Ergonomics

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