Remanufactured Product do not always cannibalize new product sales. To minimize cannibalization and create additional profits, managers need to understand how consumers value remanufaaured Product. This is not a static decision and should be re-evaluated over the entire product life cycle. While managers have a responsibility to maximize profits for the firm, this is not necessarily equivalent to maximizing new product sales. A portfolio that includes remanufactured Product can enable firms to reach additional market segments and help block competition from new low-end Product or third-party remanufacturers.
All Science Journal Classification (ASJC) codes
- Strategy and Management