Social and Technological Motivations for Online Photo Sharing

Anne Oeldorf-Hirsch, S. Shyam Sundar

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

The popularity of social media sites for posting pictures has given rise to a new form of mediated communication: online photo sharing. This article explores motivations for sharing photos online, using the 2-step procedure common in Uses and Gratifications research. Focus groups revealed 42 motivations which were rated in importance by survey respondents (N = 460). Factor analysis revealed 4 classes of gratifications: seeking and showcasing experiences, technological affordances, social connection, and reaching out. These results suggest that photo sharing is driven by social needs and facilitated by interface features, with important implications for theories of technology and user psychology.

Original languageEnglish (US)
Pages (from-to)624-642
Number of pages19
JournalJournal of Broadcasting and Electronic Media
Volume60
Issue number4
DOIs
StatePublished - Oct 1 2016

Fingerprint

Factor analysis
social media
popularity
factor analysis
psychology
communication
Communication
experience
Group

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

@article{9ec456f6ee974f23a526f43d31e3dda1,
title = "Social and Technological Motivations for Online Photo Sharing",
abstract = "The popularity of social media sites for posting pictures has given rise to a new form of mediated communication: online photo sharing. This article explores motivations for sharing photos online, using the 2-step procedure common in Uses and Gratifications research. Focus groups revealed 42 motivations which were rated in importance by survey respondents (N = 460). Factor analysis revealed 4 classes of gratifications: seeking and showcasing experiences, technological affordances, social connection, and reaching out. These results suggest that photo sharing is driven by social needs and facilitated by interface features, with important implications for theories of technology and user psychology.",
author = "Anne Oeldorf-Hirsch and Sundar, {S. Shyam}",
year = "2016",
month = "10",
day = "1",
doi = "10.1080/08838151.2016.1234478",
language = "English (US)",
volume = "60",
pages = "624--642",
journal = "Journal of Broadcasting and Electronic Media",
issn = "0883-8151",
publisher = "Routledge",
number = "4",

}

Social and Technological Motivations for Online Photo Sharing. / Oeldorf-Hirsch, Anne; Sundar, S. Shyam.

In: Journal of Broadcasting and Electronic Media, Vol. 60, No. 4, 01.10.2016, p. 624-642.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Social and Technological Motivations for Online Photo Sharing

AU - Oeldorf-Hirsch, Anne

AU - Sundar, S. Shyam

PY - 2016/10/1

Y1 - 2016/10/1

N2 - The popularity of social media sites for posting pictures has given rise to a new form of mediated communication: online photo sharing. This article explores motivations for sharing photos online, using the 2-step procedure common in Uses and Gratifications research. Focus groups revealed 42 motivations which were rated in importance by survey respondents (N = 460). Factor analysis revealed 4 classes of gratifications: seeking and showcasing experiences, technological affordances, social connection, and reaching out. These results suggest that photo sharing is driven by social needs and facilitated by interface features, with important implications for theories of technology and user psychology.

AB - The popularity of social media sites for posting pictures has given rise to a new form of mediated communication: online photo sharing. This article explores motivations for sharing photos online, using the 2-step procedure common in Uses and Gratifications research. Focus groups revealed 42 motivations which were rated in importance by survey respondents (N = 460). Factor analysis revealed 4 classes of gratifications: seeking and showcasing experiences, technological affordances, social connection, and reaching out. These results suggest that photo sharing is driven by social needs and facilitated by interface features, with important implications for theories of technology and user psychology.

UR - http://www.scopus.com/inward/record.url?scp=84996550846&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84996550846&partnerID=8YFLogxK

U2 - 10.1080/08838151.2016.1234478

DO - 10.1080/08838151.2016.1234478

M3 - Article

AN - SCOPUS:84996550846

VL - 60

SP - 624

EP - 642

JO - Journal of Broadcasting and Electronic Media

JF - Journal of Broadcasting and Electronic Media

SN - 0883-8151

IS - 4

ER -