Social Categorization Influences Face Perception and Face Memory

Kurt Hugenberg, Steven G. Young, Donald F. Sacco, Michael Jason Bernstein

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations

Abstract

Contained in the face is a vast body of social information, both fixed and flexible. Across multiple lines of converging evidence it has become increasingly clear that face processing is subject to one of the most potent and best understood of social cognitive phenomena: social categorization. This article reviews this research at the juncture of social psychology and face perception showing the interplay between social categorization and face processing. It lays out evidence indicating that social categories are extracted easily from faces, suggesting that the effects of social categories can occur quickly and unintentionally. Recent evidence that social categories can affect perception of both invariant (e.g. facial structure) and variant (e.g. facial expression) facial characteristics is discussed. Finally, the article summarizes recent evidence indicating that the motivational consequences of social categories can affect which faces are remembered and how faces are processed.

Original languageEnglish (US)
Title of host publicationOxford Handbook of Face Perception
PublisherOxford University Press
ISBN (Electronic)9780191743672
ISBN (Print)9780199559053
DOIs
StatePublished - Nov 21 2012

All Science Journal Classification (ASJC) codes

  • Psychology(all)

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