Social media’s contribution to customer satisfaction with services

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

An important recent initiative in the effective transmission of healthcare services is the establishment of the patient-centered medicine (PCM) philosophy as a mechanism for enhancing customer satisfaction. Although the goals of PCM are important, there is less understanding of the means by which service providers can promote this philosophy. This study examines the relationship between customers’ attitude toward and use of social media, PCM, and their satisfaction with healthcare services. Data were collected from a large, urban-based pediatric office in the northeast. The sample consisted of 234 respondents who were classified as ‘e-Patients’ – that is, they reported having access to the Internet and going online for health information. A three-stage regression analysis, conducted to establish the path coefficients for each stage in the model, shows that customers’ (patients’) attitude toward social media can be an effective method to enhance PCM and, ultimately, satisfaction. The findings contribute to theory in services by exploring the challenges of managing service delivery at the interface between customer satisfaction and the role and usefulness of adopting and effectively using social media.

Original languageEnglish (US)
Pages (from-to)573-590
Number of pages18
JournalService Industries Journal
Volume35
Issue number11-12
DOIs
StatePublished - Sep 10 2015

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management of Technology and Innovation

Fingerprint Dive into the research topics of 'Social media’s contribution to customer satisfaction with services'. Together they form a unique fingerprint.

Cite this