Social networks and the communication of norms about prenatal care in rural Mexico

Maria Knight Lapinski, Jenn Anderson, Shannon Cruz, Peter Lapine

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Many normative beliefs are shared and learned through interpersonal communication, yet research on norms typically focuses on their effects rather than the communication that shapes them. This study focused on interpersonal communication during pregnancy to uncover (a) the nature of pregnancy-related communication and (b) normative information transmitted through such communication. Results from interviews with pregnant women living in rural Mexico revealed limited social networks; often, only a woman's mother or the baby's father were consulted about prenatal care decisions. However, women also indicated that communication with others during pregnancy provided important normative information regarding prenatal care. First, most referents believed that women should receive prenatal care (injunctive norm), which was conceptualized by participants as biomedical, nonmedical, or a blend of both. Second, family members often received prenatal care, whereas friends did not (descriptive norms). These findings highlight the key role of personal and social networks in shaping personal pregnancy-related beliefs and behaviors.

Original languageEnglish (US)
Pages (from-to)112-120
Number of pages9
JournalJournal of Health Communication
Volume20
Issue number1
DOIs
StatePublished - Jan 2 2015

Fingerprint

Prenatal Care
Mexico
Social Support
pregnancy
social network
Communication
interpersonal communication
communication
Pregnancy
communication research
baby
family member
father
Fathers
Pregnant Women
interview
Mothers
Interviews
Research

All Science Journal Classification (ASJC) codes

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Cite this

Lapinski, Maria Knight ; Anderson, Jenn ; Cruz, Shannon ; Lapine, Peter. / Social networks and the communication of norms about prenatal care in rural Mexico. In: Journal of Health Communication. 2015 ; Vol. 20, No. 1. pp. 112-120.
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Social networks and the communication of norms about prenatal care in rural Mexico. / Lapinski, Maria Knight; Anderson, Jenn; Cruz, Shannon; Lapine, Peter.

In: Journal of Health Communication, Vol. 20, No. 1, 02.01.2015, p. 112-120.

Research output: Contribution to journalArticle

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