Socially desirable responding in computerized questionnaires: When questionnaire purpose matters more than the mode

James M. Wilkerson, Dennis H. Nagao, Christopher L. Martin

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Abstract

The impact of questionnaire purpose (job screening interview vs. consumer survey) and the impact of questionnaire mode (paper-and-pencil vs. computer) on multiple measures of socially desirable responding (SDR) were examined. Students (N = 85) participated in experimental job screening (high SDR demand) and consumer survey (low SDR demand) conditions. Dependent measures included the Marlowe-Crowne Social Desirability Scale and the impression management subscale of the Balanced Inventory of Desirable Responding, Version 6. Significant questionnaire purpose effects suggest one possible, context-related explanation for mixed SDR findings between earlier experiments. Mode effects were nonsignificant, adding further evidence of paper-and-pencil and computer equivalence with respect to SDR.

Original languageEnglish (US)
Pages (from-to)544-559
Number of pages16
JournalJournal of Applied Social Psychology
Volume32
Issue number3
DOIs
StatePublished - Jan 1 2002

All Science Journal Classification (ASJC) codes

  • Social Psychology

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