Software Tools for New Product Development

Research output: Contribution to journalArticlepeer-review

81 Scopus citations
Original languageEnglish (US)
Pages (from-to)177-184
Number of pages8
JournalJournal of Marketing Research
Volume34
Issue number1
DOIs
StatePublished - Feb 1997

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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