Sold on Reverse Auctions

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)44-46
Number of pages3
JournalMarketing Management
Volume12
Issue number2
StatePublished - Mar 2003

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Reverse auctions

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / Sold on Reverse Auctions. In: Marketing Management. 2003 ; Vol. 12, No. 2. pp. 44-46.
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title = "Sold on Reverse Auctions",
author = "Oliva, {Ralph Angelo}",
year = "2003",
month = "3",
language = "English (US)",
volume = "12",
pages = "44--46",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "2",

}

Oliva, RA 2003, 'Sold on Reverse Auctions', Marketing Management, vol. 12, no. 2, pp. 44-46.

Sold on Reverse Auctions. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 12, No. 2, 03.2003, p. 44-46.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Sold on Reverse Auctions

AU - Oliva, Ralph Angelo

PY - 2003/3

Y1 - 2003/3

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UR - http://www.scopus.com/inward/citedby.url?scp=1542605439&partnerID=8YFLogxK

M3 - Review article

VL - 12

SP - 44

EP - 46

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 2

ER -