Some Thoughts on Consumerism in Developed and Less Developed Countries

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Abstract

When one looks at the marketing literature, consumerism activity is treated as a developed country phenomenon. The reason for this is partially attributable to a complete lack of appropriate conceptual and methodological frameworks to study consumerism issues across cultures and nations, specifically in less-developed countries. The purpose of this article is to develop working propositions to study consumerism in multiple environments. Consumerism issues in developed versus LDC environments are discussed and their implications for international trade and marketing are elucidated. The influences that various socio-economic, governmental and cultural environments have upon consumerism are also examined.

Original languageEnglish (US)
Number of pages1
JournalInternational Marketing Review
Volume2
Issue number2
DOIs
StatePublished - Feb 1985

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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