Speaking ebonics in a professional context: The role of ethos/source credibility and perceived sociability of the speaker

Kay Payne, Joe Downing, John Christopher Fleming

Research output: Contribution to specialist publicationArticle

4 Citations (Scopus)

Abstract

Within a theoretical context of speech accomodation theory, this study follows Lambert et al.'s (1960) "matched-guise" technique. Seventy-two African-American students at a mid-south university listened to and evaluated a tape-recorded excerpt of a speech given by Jesse Jackson at the 1996 Democratic National Convention. The first version of the speech was translated into Ebonics. After students listened to the first four-minute speech in Ebonics, students then proceeded to answer a questionnaire concerning the ethos/source credibility and perceived sociability of the speaker. Next, students listened to the same audiotaped speech (given by the same speaker), except the text of the speech was translated (and subsequently delivered) in Standard English. The students then rated this second speaker on those same ethos/source credibility and sociability scales. The speaker who used Standard English was viewed as more credible (i.e., more competent and having a strong character) and sociable than the Ebonics speaker. Both of these scores were significant at the p≤.05 level. Future research replicating these results is urged across other African-American samples.

Original languageEnglish (US)
Pages367-383
Number of pages17
Volume30
No4
Specialist publicationJournal of Technical Writing and Communication
DOIs
StatePublished - Dec 1 2000

Fingerprint

sociability
credibility
speaking
Students
student
Tapes
questionnaire
university

All Science Journal Classification (ASJC) codes

  • Communication
  • Education

Cite this

@misc{5d0d8dd633ba4e8293ac64e5451d808c,
title = "Speaking ebonics in a professional context: The role of ethos/source credibility and perceived sociability of the speaker",
abstract = "Within a theoretical context of speech accomodation theory, this study follows Lambert et al.'s (1960) {"}matched-guise{"} technique. Seventy-two African-American students at a mid-south university listened to and evaluated a tape-recorded excerpt of a speech given by Jesse Jackson at the 1996 Democratic National Convention. The first version of the speech was translated into Ebonics. After students listened to the first four-minute speech in Ebonics, students then proceeded to answer a questionnaire concerning the ethos/source credibility and perceived sociability of the speaker. Next, students listened to the same audiotaped speech (given by the same speaker), except the text of the speech was translated (and subsequently delivered) in Standard English. The students then rated this second speaker on those same ethos/source credibility and sociability scales. The speaker who used Standard English was viewed as more credible (i.e., more competent and having a strong character) and sociable than the Ebonics speaker. Both of these scores were significant at the p≤.05 level. Future research replicating these results is urged across other African-American samples.",
author = "Kay Payne and Joe Downing and Fleming, {John Christopher}",
year = "2000",
month = "12",
day = "1",
doi = "10.2190/93U1-0859-0VC3-F5LK",
language = "English (US)",
volume = "30",
pages = "367--383",
journal = "Journal of Technical Writing and Communication",
issn = "0047-2816",
publisher = "Baywood Publishing Co. Inc.",

}

Speaking ebonics in a professional context : The role of ethos/source credibility and perceived sociability of the speaker. / Payne, Kay; Downing, Joe; Fleming, John Christopher.

In: Journal of Technical Writing and Communication, Vol. 30, No. 4, 01.12.2000, p. 367-383.

Research output: Contribution to specialist publicationArticle

TY - GEN

T1 - Speaking ebonics in a professional context

T2 - The role of ethos/source credibility and perceived sociability of the speaker

AU - Payne, Kay

AU - Downing, Joe

AU - Fleming, John Christopher

PY - 2000/12/1

Y1 - 2000/12/1

N2 - Within a theoretical context of speech accomodation theory, this study follows Lambert et al.'s (1960) "matched-guise" technique. Seventy-two African-American students at a mid-south university listened to and evaluated a tape-recorded excerpt of a speech given by Jesse Jackson at the 1996 Democratic National Convention. The first version of the speech was translated into Ebonics. After students listened to the first four-minute speech in Ebonics, students then proceeded to answer a questionnaire concerning the ethos/source credibility and perceived sociability of the speaker. Next, students listened to the same audiotaped speech (given by the same speaker), except the text of the speech was translated (and subsequently delivered) in Standard English. The students then rated this second speaker on those same ethos/source credibility and sociability scales. The speaker who used Standard English was viewed as more credible (i.e., more competent and having a strong character) and sociable than the Ebonics speaker. Both of these scores were significant at the p≤.05 level. Future research replicating these results is urged across other African-American samples.

AB - Within a theoretical context of speech accomodation theory, this study follows Lambert et al.'s (1960) "matched-guise" technique. Seventy-two African-American students at a mid-south university listened to and evaluated a tape-recorded excerpt of a speech given by Jesse Jackson at the 1996 Democratic National Convention. The first version of the speech was translated into Ebonics. After students listened to the first four-minute speech in Ebonics, students then proceeded to answer a questionnaire concerning the ethos/source credibility and perceived sociability of the speaker. Next, students listened to the same audiotaped speech (given by the same speaker), except the text of the speech was translated (and subsequently delivered) in Standard English. The students then rated this second speaker on those same ethos/source credibility and sociability scales. The speaker who used Standard English was viewed as more credible (i.e., more competent and having a strong character) and sociable than the Ebonics speaker. Both of these scores were significant at the p≤.05 level. Future research replicating these results is urged across other African-American samples.

UR - http://www.scopus.com/inward/record.url?scp=0034444236&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0034444236&partnerID=8YFLogxK

U2 - 10.2190/93U1-0859-0VC3-F5LK

DO - 10.2190/93U1-0859-0VC3-F5LK

M3 - Article

AN - SCOPUS:0034444236

VL - 30

SP - 367

EP - 383

JO - Journal of Technical Writing and Communication

JF - Journal of Technical Writing and Communication

SN - 0047-2816

ER -