Special issue on brand equity, branding, and marketing communications in emerging markets

Erdener Kaynak, Lianxi Zhou

Research output: Contribution to journalEditorial

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)171-176
Number of pages6
JournalJournal of Global Marketing
Volume23
Issue number3
DOIs
StatePublished - Jul 5 2010

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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