Special section introduction: The 2005 ISMS practice prize competition

Research output: Contribution to journalArticlepeer-review

Abstract

We report on the finalists from the 2005 Informs Society for Marketing Science (ISMS) Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces.

Original languageEnglish (US)
Pages (from-to)550-552
Number of pages3
JournalMarketing Science
Volume26
Issue number4
DOIs
StatePublished - Jul 2007

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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