Sponsored search: Is money a motivator for providing relevant results?

Bernard J. Jansen, Amanda Spink

Research output: Contribution to specialist publicationArticle

18 Citations (Scopus)

Abstract

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

Original languageEnglish (US)
Pages52-57
Number of pages6
Volume40
No8
Specialist publicationComputer
DOIs
StatePublished - Aug 1 2007

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All Science Journal Classification (ASJC) codes

  • Computer Science(all)

Cite this

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title = "Sponsored search: Is money a motivator for providing relevant results?",
abstract = "Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.",
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Sponsored search : Is money a motivator for providing relevant results? / Jansen, Bernard J.; Spink, Amanda.

In: Computer, Vol. 40, No. 8, 01.08.2007, p. 52-57.

Research output: Contribution to specialist publicationArticle

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