Sponsored search: Is money a motivator for providing relevant results?

Bernard J. Jansen, Amanda Spink

Research output: Contribution to specialist publicationArticle

19 Scopus citations

Abstract

Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.

Original languageEnglish (US)
Pages52-57
Number of pages6
Volume40
No8
Specialist publicationComputer
DOIs
StatePublished - Aug 2007

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

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