Spreading the eco-message: Using proactive coping to aid eco-rep behavior change programming

Brittany Bloodhart, Janet Kay Swim, Matthew J. Zawadzki

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Making pro-environmental behavior changes can be difficult, particularly when these changes challenge daily routines and comfortable lifestyles. We designed and implemented an eco-representative intervention program to help students reduce their energy use by proactively coping with barriers to pro-environmental behavior change, and then communicate effective behavior change strategies to student peers. Twenty-nine first-year college students participated in a four-week proactive coping training to change five environmentally impactful behaviors and then spread behavior change messages to fellow residents during a two-week energy challenge. Eco-reps successfully changed their own behaviors in a pro-environmental direction by generating important barriers and successful facilitators for behavior change, and eco-rep residence halls were more likely to reduce energy and maintain reductions compared to non-eco-rep halls. Implications for future environmental behavior change interventions are discussed.

Original languageEnglish (US)
Pages (from-to)1661-1679
Number of pages19
JournalSustainability (Switzerland)
Volume5
Issue number4
DOIs
StatePublished - Jan 1 2013

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coping
programming
environmental behavior
Students
energy
student
resident
energy use
lifestyle

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

Cite this

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Spreading the eco-message : Using proactive coping to aid eco-rep behavior change programming. / Bloodhart, Brittany; Swim, Janet Kay; Zawadzki, Matthew J.

In: Sustainability (Switzerland), Vol. 5, No. 4, 01.01.2013, p. 1661-1679.

Research output: Contribution to journalArticle

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