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Statistical Methods in Customer Relationship Management
V. Kumar,
J. Andrew Petersen
Marketing
Research output
:
Book/Report
›
Book
16
Scopus citations
Overview
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Dive into the research topics of 'Statistical Methods in Customer Relationship Management'. Together they form a unique fingerprint.
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Mathematics
Customer Relationship Management
100%
Customers
52%
Statistical method
49%
Acquisition
16%
Model
12%
Business
9%
Profitability
6%
Concepts
6%
Strategy
6%
Marketing
5%
Trace
3%
Statistics
2%
Metric
2%
Modeling
2%