Status update: Gratifications derived from Facebook affordances by older adults

Eun Hwa Jung, S. Shyam Sundar

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Guided by the Uses and Gratifications 2.0 approach, this study examines the role played by three classes of affordances (i.e. modality, agency, and interactivity) in explicating the gratifications derived by older adults on Facebook. Data from a content analysis of Facebook profiles and an online survey with older adults (aged 60 years and older) who have used Facebook for at least 1 year (N = 202) show that while status updating and posting personal stories are associated with activity and community-building gratifications respectively, profile customization is key for obtaining agency-enhancement gratification, and participating in conversations on comment threads plays an important role in providing interaction gratification. These findings advance our understanding of social networking site (SNS) use among older adults and suggest interface designs that maximize gratifications for older adults.

Original languageEnglish (US)
JournalNew Media and Society
DOIs
StateAccepted/In press - Apr 1 2018

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facebook
interactive media
online survey
networking
content analysis
conversation
interaction
community

All Science Journal Classification (ASJC) codes

  • Communication
  • Sociology and Political Science

Cite this

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Status update : Gratifications derived from Facebook affordances by older adults. / Jung, Eun Hwa; Sundar, S. Shyam.

In: New Media and Society, 01.04.2018.

Research output: Contribution to journalArticle

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