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Strategic global marketing: Issues and trends
Erdener Kaynak
School of Business Administration (Harrisburg)
Research output
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Book/Report
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Dive into the research topics of 'Strategic global marketing: Issues and trends'. Together they form a unique fingerprint.
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Business & Economics
Global Marketing
100%
International Marketing Strategy
73%
Standardization
53%
Cultural Values
51%
International Strategy
33%
Roles and Functions
33%
Competitiveness
32%
India
31%
Wholesalers
31%
United States of America
30%
Strategic Marketing
29%
Export Performance
27%
Regional Differences
27%
Distribution Channels
27%
Israel
27%
Meta-analysis
25%
Customer Value
25%
International Business
24%
Marketing
23%
Comparative Study
23%
Exporting
23%
Hong Kong
23%
Exporters
22%
New Zealand
22%
Charts
22%
Usefulness
20%
Industry
9%