Subscribers to the NOAA Monthly and Seasonal Weather Outlook.

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

The identity and characteristics of users of existing climate predictions (monthly and seasonal) as inputs to decision making are described. Subscribers to the NOAA Climate Analysis Center's Monthly and Seasonal Weather Outlook (MSWO) are surveyed by questionnaire to identify their industry types, general levels of climate- information use, and geographic locations. Characteristics of subscribers who have indicated that they do use the predictions in decision making, as opposed to those who do not, are determined using stepwise discriminant analysis. It is found that agricultural activities represent the largest group of subscribers, whereas energy producers and distributors represent the largest group of systematic users of the climate predictions. Maps showing the distribution of the three leading categories of respondents (agriculture, energy, and government and education) are presented to show where certain types of subscribers are located and where they most often apply the predictions. The analysis suggests that subscriber/respondents' firm size, level of familiarity with atmospheric science, and judgements of the usefulness of predictions given current accuracies, lead time, and skill in anticipating extreme weather events had the most bearing on whether or not they use the MSWO in decision making. Moreover, the fact that the MSWO has essentially no lead time was three times more important than any of the other parameters in discriminating between users and nonusers.-Author

Original languageEnglish (US)
Pages (from-to)402-410
Number of pages9
JournalBulletin - American Meteorological Society
Volume67
Issue number4
DOIs
StatePublished - Jan 1 1986

Fingerprint

weather
climate prediction
decision making
prediction
firm size
familiarity
climate
discriminant analysis
energy
education
agriculture
industry
analysis
atmospheric science
distribution
parameter

All Science Journal Classification (ASJC) codes

  • Atmospheric Science

Cite this

@article{e9e5d662bfce48f7963066b9989a9f2c,
title = "Subscribers to the NOAA Monthly and Seasonal Weather Outlook.",
abstract = "The identity and characteristics of users of existing climate predictions (monthly and seasonal) as inputs to decision making are described. Subscribers to the NOAA Climate Analysis Center's Monthly and Seasonal Weather Outlook (MSWO) are surveyed by questionnaire to identify their industry types, general levels of climate- information use, and geographic locations. Characteristics of subscribers who have indicated that they do use the predictions in decision making, as opposed to those who do not, are determined using stepwise discriminant analysis. It is found that agricultural activities represent the largest group of subscribers, whereas energy producers and distributors represent the largest group of systematic users of the climate predictions. Maps showing the distribution of the three leading categories of respondents (agriculture, energy, and government and education) are presented to show where certain types of subscribers are located and where they most often apply the predictions. The analysis suggests that subscriber/respondents' firm size, level of familiarity with atmospheric science, and judgements of the usefulness of predictions given current accuracies, lead time, and skill in anticipating extreme weather events had the most bearing on whether or not they use the MSWO in decision making. Moreover, the fact that the MSWO has essentially no lead time was three times more important than any of the other parameters in discriminating between users and nonusers.-Author",
author = "Easterling, {William E.}",
year = "1986",
month = "1",
day = "1",
doi = "10.1175/1520-0477(1986)067<0402:STTNMA>2.0.CO;2",
language = "English (US)",
volume = "67",
pages = "402--410",
journal = "Bulletin of the American Meteorological Society",
issn = "0003-0007",
publisher = "American Meteorological Society",
number = "4",

}

Subscribers to the NOAA Monthly and Seasonal Weather Outlook. / Easterling, William E.

In: Bulletin - American Meteorological Society, Vol. 67, No. 4, 01.01.1986, p. 402-410.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Subscribers to the NOAA Monthly and Seasonal Weather Outlook.

AU - Easterling, William E.

PY - 1986/1/1

Y1 - 1986/1/1

N2 - The identity and characteristics of users of existing climate predictions (monthly and seasonal) as inputs to decision making are described. Subscribers to the NOAA Climate Analysis Center's Monthly and Seasonal Weather Outlook (MSWO) are surveyed by questionnaire to identify their industry types, general levels of climate- information use, and geographic locations. Characteristics of subscribers who have indicated that they do use the predictions in decision making, as opposed to those who do not, are determined using stepwise discriminant analysis. It is found that agricultural activities represent the largest group of subscribers, whereas energy producers and distributors represent the largest group of systematic users of the climate predictions. Maps showing the distribution of the three leading categories of respondents (agriculture, energy, and government and education) are presented to show where certain types of subscribers are located and where they most often apply the predictions. The analysis suggests that subscriber/respondents' firm size, level of familiarity with atmospheric science, and judgements of the usefulness of predictions given current accuracies, lead time, and skill in anticipating extreme weather events had the most bearing on whether or not they use the MSWO in decision making. Moreover, the fact that the MSWO has essentially no lead time was three times more important than any of the other parameters in discriminating between users and nonusers.-Author

AB - The identity and characteristics of users of existing climate predictions (monthly and seasonal) as inputs to decision making are described. Subscribers to the NOAA Climate Analysis Center's Monthly and Seasonal Weather Outlook (MSWO) are surveyed by questionnaire to identify their industry types, general levels of climate- information use, and geographic locations. Characteristics of subscribers who have indicated that they do use the predictions in decision making, as opposed to those who do not, are determined using stepwise discriminant analysis. It is found that agricultural activities represent the largest group of subscribers, whereas energy producers and distributors represent the largest group of systematic users of the climate predictions. Maps showing the distribution of the three leading categories of respondents (agriculture, energy, and government and education) are presented to show where certain types of subscribers are located and where they most often apply the predictions. The analysis suggests that subscriber/respondents' firm size, level of familiarity with atmospheric science, and judgements of the usefulness of predictions given current accuracies, lead time, and skill in anticipating extreme weather events had the most bearing on whether or not they use the MSWO in decision making. Moreover, the fact that the MSWO has essentially no lead time was three times more important than any of the other parameters in discriminating between users and nonusers.-Author

UR - http://www.scopus.com/inward/record.url?scp=0022837459&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0022837459&partnerID=8YFLogxK

U2 - 10.1175/1520-0477(1986)067<0402:STTNMA>2.0.CO;2

DO - 10.1175/1520-0477(1986)067<0402:STTNMA>2.0.CO;2

M3 - Article

AN - SCOPUS:0022837459

VL - 67

SP - 402

EP - 410

JO - Bulletin of the American Meteorological Society

JF - Bulletin of the American Meteorological Society

SN - 0003-0007

IS - 4

ER -