Successful Marketing for Survival: The Airline Industry

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticle

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)32-43
Number of pages12
JournalManagement Decision
Volume31
Issue number5
DOIs
Publication statusPublished - May 1 1993

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Management Science and Operations Research

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