Successful Marketing for Survival: The Airline Industry

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticle

7 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)32-43
Number of pages12
JournalManagement Decision
Volume31
Issue number5
DOIs
StatePublished - May 1 1993

Fingerprint

Airline industry
Marketing

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)
  • Management Science and Operations Research

Cite this

Kaynak, Erdener ; Kucukemiroglu, Orsay. / Successful Marketing for Survival : The Airline Industry. In: Management Decision. 1993 ; Vol. 31, No. 5. pp. 32-43.
@article{ff029ed3485f439bb9eb14b9a59634f4,
title = "Successful Marketing for Survival: The Airline Industry",
author = "Erdener Kaynak and Orsay Kucukemiroglu",
year = "1993",
month = "5",
day = "1",
doi = "10.1108/00251749310041805",
language = "English (US)",
volume = "31",
pages = "32--43",
journal = "Management Decision",
issn = "0025-1747",
publisher = "Emerald Group Publishing Ltd.",
number = "5",

}

Successful Marketing for Survival : The Airline Industry. / Kaynak, Erdener; Kucukemiroglu, Orsay.

In: Management Decision, Vol. 31, No. 5, 01.05.1993, p. 32-43.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Successful Marketing for Survival

T2 - The Airline Industry

AU - Kaynak, Erdener

AU - Kucukemiroglu, Orsay

PY - 1993/5/1

Y1 - 1993/5/1

UR - http://www.scopus.com/inward/record.url?scp=38849180541&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=38849180541&partnerID=8YFLogxK

U2 - 10.1108/00251749310041805

DO - 10.1108/00251749310041805

M3 - Article

AN - SCOPUS:38849180541

VL - 31

SP - 32

EP - 43

JO - Management Decision

JF - Management Decision

SN - 0025-1747

IS - 5

ER -