Successfully doing business/marketing in Eastern Europe

V. H.Manek Kirpalani, Lechoslaw Garbarski, Erdener Kaynak

Research output: Book/ReportBook

Abstract

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

Original languageEnglish (US)
PublisherTaylor and Francis
Number of pages226
ISBN (Print)9780203885703
DOIs
StatePublished - Jan 1 2012

Fingerprint

Business marketing
Eastern Europe
Entrepreneurs
Resources
Consumer behaviour
Demographics
Industry policy
Blends
Economics

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Kirpalani, V. H.Manek ; Garbarski, Lechoslaw ; Kaynak, Erdener. / Successfully doing business/marketing in Eastern Europe. Taylor and Francis, 2012. 226 p.
@book{dbe18eec2d3946629a4a9a36ec6f9290,
title = "Successfully doing business/marketing in Eastern Europe",
abstract = "Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.",
author = "Kirpalani, {V. H.Manek} and Lechoslaw Garbarski and Erdener Kaynak",
year = "2012",
month = "1",
day = "1",
doi = "10.4324/9780203885703",
language = "English (US)",
isbn = "9780203885703",
publisher = "Taylor and Francis",
address = "United States",

}

Successfully doing business/marketing in Eastern Europe. / Kirpalani, V. H.Manek; Garbarski, Lechoslaw; Kaynak, Erdener.

Taylor and Francis, 2012. 226 p.

Research output: Book/ReportBook

TY - BOOK

T1 - Successfully doing business/marketing in Eastern Europe

AU - Kirpalani, V. H.Manek

AU - Garbarski, Lechoslaw

AU - Kaynak, Erdener

PY - 2012/1/1

Y1 - 2012/1/1

N2 - Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

AB - Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

UR - http://www.scopus.com/inward/record.url?scp=84921378570&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84921378570&partnerID=8YFLogxK

U2 - 10.4324/9780203885703

DO - 10.4324/9780203885703

M3 - Book

SN - 9780203885703

BT - Successfully doing business/marketing in Eastern Europe

PB - Taylor and Francis

ER -