Targeted digital advertising and privacy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages300-309
Number of pages10
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Psychology(all)

Cite this

Shoenberger, H. (2017). Targeted digital advertising and privacy. In Digital Advertising: Theory and Research, Third Edition (pp. 300-309). Taylor and Francis. https://doi.org/10.4324/9781315623252