Targeting audiences on the internet

Tanya L. Cheyne, Frank E. Ritter

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

How can researchers and communicators reach their desired audience on the Internet? Can Internet users be successfully and responsibly recruited as participants in studies and surveys? A recent exploration of these questions suggests some good practices.

Original languageEnglish (US)
Pages (from-to)94-98
Number of pages5
JournalCommunications of the ACM
Volume44
Issue number4
DOIs
StatePublished - Apr 2001

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

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