Targeting audiences on the internet

Tanya L. Cheyne, Frank E. Ritter

Research output: Contribution to journalArticle

14 Scopus citations


How can researchers and communicators reach their desired audience on the Internet? Can Internet users be successfully and responsibly recruited as participants in studies and surveys? A recent exploration of these questions suggests some good practices.

Original languageEnglish (US)
Pages (from-to)94-98
Number of pages5
JournalCommunications of the ACM
Issue number4
StatePublished - Apr 1 2001


All Science Journal Classification (ASJC) codes

  • Computer Science(all)

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