Television food advertising to children: A global perspective

Bridget Kelly, Jason C.G. Halford, Emma J. Boyland, Kathy Chapman, Inmaculada Bautista-Castaño, Christina Berg, Margherita Caroli, Brian Cook, Janine G. Coutinho, Tobias Effertz, Evangelia Grammatikaki, Kathleen Keller, Raymond Leung, Yannis Manios, Claire Pedley, Hillevi Prell, Kim Raine, Elisabetta Recine, Lluis Serra-Majem, Sonia SinghCarolyn Summerbell

Research output: Contribution to journalReview article

217 Citations (Scopus)

Abstract

Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.

Original languageEnglish (US)
Pages (from-to)1730-1736
Number of pages7
JournalAmerican journal of public health
Volume100
Issue number9
DOIs
StatePublished - Sep 1 2010

Fingerprint

Television
Food
Food Preferences
South America
North America
Marketing

All Science Journal Classification (ASJC) codes

  • Public Health, Environmental and Occupational Health

Cite this

Kelly, B., Halford, J. C. G., Boyland, E. J., Chapman, K., Bautista-Castaño, I., Berg, C., ... Summerbell, C. (2010). Television food advertising to children: A global perspective. American journal of public health, 100(9), 1730-1736. https://doi.org/10.2105/AJPH.2009.179267
Kelly, Bridget ; Halford, Jason C.G. ; Boyland, Emma J. ; Chapman, Kathy ; Bautista-Castaño, Inmaculada ; Berg, Christina ; Caroli, Margherita ; Cook, Brian ; Coutinho, Janine G. ; Effertz, Tobias ; Grammatikaki, Evangelia ; Keller, Kathleen ; Leung, Raymond ; Manios, Yannis ; Pedley, Claire ; Prell, Hillevi ; Raine, Kim ; Recine, Elisabetta ; Serra-Majem, Lluis ; Singh, Sonia ; Summerbell, Carolyn. / Television food advertising to children : A global perspective. In: American journal of public health. 2010 ; Vol. 100, No. 9. pp. 1730-1736.
@article{24c479cd81544e668556026fe8f621dc,
title = "Television food advertising to children: A global perspective",
abstract = "Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11{\%} to 29{\%} of advertisements. Noncore foods were featured in 53{\%} to 87{\%} of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.",
author = "Bridget Kelly and Halford, {Jason C.G.} and Boyland, {Emma J.} and Kathy Chapman and Inmaculada Bautista-Casta{\~n}o and Christina Berg and Margherita Caroli and Brian Cook and Coutinho, {Janine G.} and Tobias Effertz and Evangelia Grammatikaki and Kathleen Keller and Raymond Leung and Yannis Manios and Claire Pedley and Hillevi Prell and Kim Raine and Elisabetta Recine and Lluis Serra-Majem and Sonia Singh and Carolyn Summerbell",
year = "2010",
month = "9",
day = "1",
doi = "10.2105/AJPH.2009.179267",
language = "English (US)",
volume = "100",
pages = "1730--1736",
journal = "American Journal of Public Health",
issn = "0090-0036",
publisher = "American Public Health Association Inc.",
number = "9",

}

Kelly, B, Halford, JCG, Boyland, EJ, Chapman, K, Bautista-Castaño, I, Berg, C, Caroli, M, Cook, B, Coutinho, JG, Effertz, T, Grammatikaki, E, Keller, K, Leung, R, Manios, Y, Pedley, C, Prell, H, Raine, K, Recine, E, Serra-Majem, L, Singh, S & Summerbell, C 2010, 'Television food advertising to children: A global perspective', American journal of public health, vol. 100, no. 9, pp. 1730-1736. https://doi.org/10.2105/AJPH.2009.179267

Television food advertising to children : A global perspective. / Kelly, Bridget; Halford, Jason C.G.; Boyland, Emma J.; Chapman, Kathy; Bautista-Castaño, Inmaculada; Berg, Christina; Caroli, Margherita; Cook, Brian; Coutinho, Janine G.; Effertz, Tobias; Grammatikaki, Evangelia; Keller, Kathleen; Leung, Raymond; Manios, Yannis; Pedley, Claire; Prell, Hillevi; Raine, Kim; Recine, Elisabetta; Serra-Majem, Lluis; Singh, Sonia; Summerbell, Carolyn.

In: American journal of public health, Vol. 100, No. 9, 01.09.2010, p. 1730-1736.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Television food advertising to children

T2 - A global perspective

AU - Kelly, Bridget

AU - Halford, Jason C.G.

AU - Boyland, Emma J.

AU - Chapman, Kathy

AU - Bautista-Castaño, Inmaculada

AU - Berg, Christina

AU - Caroli, Margherita

AU - Cook, Brian

AU - Coutinho, Janine G.

AU - Effertz, Tobias

AU - Grammatikaki, Evangelia

AU - Keller, Kathleen

AU - Leung, Raymond

AU - Manios, Yannis

AU - Pedley, Claire

AU - Prell, Hillevi

AU - Raine, Kim

AU - Recine, Elisabetta

AU - Serra-Majem, Lluis

AU - Singh, Sonia

AU - Summerbell, Carolyn

PY - 2010/9/1

Y1 - 2010/9/1

N2 - Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.

AB - Objectives. We compared television food advertising to children in several countries. Methods. We undertook a collaboration among 13 research groups in Australia, Asia, Western Europe, and North and South America. Each group recorded programming for 2 weekdays and 2 weekend days between 6:00 and 22:00, for the 3 channels most watched by children, between October 2007 and March 2008. We classified food advertisements as core (nutrient dense, low in energy), noncore (high in undesirable nutrients or energy, as defined by dietary standards), or miscellaneous. We also categorized thematic content (promotional characters and premiums). Results. Food advertisements composed 11% to 29% of advertisements. Noncore foods were featured in 53% to 87% of food advertisements, and the rate of noncore food advertising was higher during children's peak viewing times. Most food advertisements containing persuasive marketing were for noncore products. Conclusions. Across all sampled countries, children were exposed to high volumes of television advertising for unhealthy foods, featuring child-oriented persuasive techniques. Because of the proven connections between food advertising, preferences, and consumption, our findings lend support to calls for regulation of food advertising during children's peak viewing times.

UR - http://www.scopus.com/inward/record.url?scp=77956239494&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77956239494&partnerID=8YFLogxK

U2 - 10.2105/AJPH.2009.179267

DO - 10.2105/AJPH.2009.179267

M3 - Review article

C2 - 20634464

AN - SCOPUS:77956239494

VL - 100

SP - 1730

EP - 1736

JO - American Journal of Public Health

JF - American Journal of Public Health

SN - 0090-0036

IS - 9

ER -

Kelly B, Halford JCG, Boyland EJ, Chapman K, Bautista-Castaño I, Berg C et al. Television food advertising to children: A global perspective. American journal of public health. 2010 Sep 1;100(9):1730-1736. https://doi.org/10.2105/AJPH.2009.179267