Television Station Standards for Acceptable Advertising

HERBERT J. ROTFELD, Patrick Robert Parsons, AVERY M. ABERNETHY, JOHN V. PAVLIK

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Abstract

Information on the procedures, motives, and nature of standards for television commercial acceptance—descriptions of the guidelines and day‐to‐day concerns—were requested from advertising‐supported stations operating in the United States. This generated a detailed descriptive profile of station concerns. The consumer protection utility of this form of self‐regulation is discussed.

Original languageEnglish (US)
Pages (from-to)392-410
Number of pages19
JournalJournal of Consumer Affairs
Volume24
Issue number2
DOIs
StatePublished - Jan 1 1990

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All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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