Information on the procedures, motives, and nature of standards for television commercial acceptance—descriptions of the guidelines and day‐to‐day concerns—were requested from advertising‐supported stations operating in the United States. This generated a detailed descriptive profile of station concerns. The consumer protection utility of this form of self‐regulation is discussed.
|Original language||English (US)|
|Number of pages||19|
|Journal||Journal of Consumer Affairs|
|State||Published - Jan 1 1990|
All Science Journal Classification (ASJC) codes
- Sociology and Political Science
- Economics, Econometrics and Finance(all)