The Advisor Project: A Study of Industrial Marketing Budgets

Gary L. Lilien, John D.C. Little

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)31-45
Number of pages15
JournalIEEE Engineering Management Review
Volume7
Issue number2
DOIs
StatePublished - Jan 1 1979

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Electrical and Electronic Engineering

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