The age of marketing engineering

Gary L. Lilien, Arvind Rangaswamy, Timothy Matanovich

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

'Conceptual marketing' can only take managers so far.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume7
Issue number1
StatePublished - Mar 1 1998

Fingerprint

Managers
Marketing

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

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The age of marketing engineering. / Lilien, Gary L.; Rangaswamy, Arvind; Matanovich, Timothy.

In: Marketing Management, Vol. 7, No. 1, 01.03.1998.

Research output: Contribution to journalArticle

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