The age of marketing engineering

Gary L. Lilien, Arvind Rangaswamy, Timothy Matanovich

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

'Conceptual marketing' can only take managers so far.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume7
Issue number1
StatePublished - Mar 1 1998

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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