The Annual Earnings Press Release's Dual Role: An Examination of Relationships with Local and National Media Coverage and Reputation

Marcia W. Distaso

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

This study analyzed annual earnings press releases and local and national newspaper coverage of those earnings for 207 of Fortune's America's Most Admired companies to explore intermedia agenda setting and relationships with reputation. The annual earnings press releases were found to have the greatest relationship with the positive content in local media coverage and negative content in national media coverage. The reputation, as determined by sophisticated investors, was related to the neutrality of the annual earnings press release in combination with the length of local and national newspaper coverage.

Original languageEnglish (US)
Pages (from-to)123-143
Number of pages21
JournalJournal of Public Relations Research
Volume24
Issue number2
DOIs
StatePublished - Apr 1 2012

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Public Administration

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