The B2E Connection

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)43
Number of pages1
JournalMarketing Management
Volume11
Issue number4
StatePublished - Jul 2002

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / The B2E Connection. In: Marketing Management. 2002 ; Vol. 11, No. 4. pp. 43.
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journal = "Marketing Management",
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publisher = "American Marketing Association",
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}

Oliva, RA 2002, 'The B2E Connection', Marketing Management, vol. 11, no. 4, pp. 43.

The B2E Connection. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 11, No. 4, 07.2002, p. 43.

Research output: Contribution to journalArticle

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AU - Oliva, Ralph Angelo

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