The B2E Connection

Ralph Angelo Oliva

Research output: Contribution to journalArticlepeer-review

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)43
Number of pages1
JournalMarketing Management
Volume11
Issue number4
StatePublished - Jul 2002

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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