The Brand-personality scale

Judy A. Siguaw, Anna Mattila, Jon R. Austin

Research output: Contribution to journalArticlepeer-review

131 Scopus citations

Abstract

Restaurants may develop distinctive personalities. The question is, can consumers distinguish among those personalities?

Original languageEnglish (US)
Pages (from-to)48-45
Number of pages4
JournalCornell Hotel and Restaurant Administration Quarterly
Volume40
Issue number3
DOIs
StatePublished - 1999

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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