The Brand-personality scale

Judy A. Siguaw, Anna S. Mattila, Jon R. Austin

Research output: Contribution to journalArticle

117 Citations (Scopus)

Abstract

Restaurants may develop distinctive personalities. The question is, can consumers distinguish among those personalities?

Original languageEnglish (US)
Pages (from-to)48-45
Number of pages4
JournalCornell Hotel and Restaurant Administration Quarterly
Volume40
Issue number3
StatePublished - Jan 1 1999

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Brand personality
Restaurants

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

Cite this

Siguaw, Judy A. ; Mattila, Anna S. ; Austin, Jon R. / The Brand-personality scale. In: Cornell Hotel and Restaurant Administration Quarterly. 1999 ; Vol. 40, No. 3. pp. 48-45.
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Siguaw, JA, Mattila, AS & Austin, JR 1999, 'The Brand-personality scale', Cornell Hotel and Restaurant Administration Quarterly, vol. 40, no. 3, pp. 48-45.

The Brand-personality scale. / Siguaw, Judy A.; Mattila, Anna S.; Austin, Jon R.

In: Cornell Hotel and Restaurant Administration Quarterly, Vol. 40, No. 3, 01.01.1999, p. 48-45.

Research output: Contribution to journalArticle

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