The broadband Internet access market: The changing role of ISPs

Annemijn F. Van Gorp, Carleen F. Maitland, Heidemarie Hanekop

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

Internet Service Providers (ISPs) have played an important role in the development of the broadband Internet access market. While many studies have described the nature of broadband availability and the effects of policy on availability, little has been written from the ISP perspective. Therefore, this study aims to examine both market and firm-specific influences that affect ISPs' offerings of broadband services. Included among the firm-specific variables is the concept of technological mediation, as introduced by Greenstein [(2001) Technological mediation and commercial development in the early Internet access market. California Management Review, 43(2), 75-94], which describes the behavior of ISPs in the market and how they bridge gaps between changing end-user needs and technological frontiers. Findings show that even though technological mediation activities occur, applying the concept to predict ISP strategy would likely result in overoptimistic expectations of ISPs' abilities to confront the next technological frontier. The study finds that ISPs' offerings of broadband services are more likely to be driven by competitive forces rather than by proactive strategies, as technological mediation would predict. Furthermore, these services are offered in a market where structure and policies support further encroachment by telephony and cable infrastructure providers into what was originally the ISPs' domain.

Original languageEnglish (US)
Pages (from-to)96-111
Number of pages16
JournalTelecommunications Policy
Volume30
Issue number2
DOIs
StatePublished - Mar 1 2006

Fingerprint

Internet service providers
service provider
Internet
market
mediation
Availability
firm
Cables
infrastructure

All Science Journal Classification (ASJC) codes

  • Human Factors and Ergonomics
  • Information Systems
  • Electrical and Electronic Engineering

Cite this

Van Gorp, Annemijn F. ; Maitland, Carleen F. ; Hanekop, Heidemarie. / The broadband Internet access market : The changing role of ISPs. In: Telecommunications Policy. 2006 ; Vol. 30, No. 2. pp. 96-111.
@article{83247d70510946d68c8acaf440d88574,
title = "The broadband Internet access market: The changing role of ISPs",
abstract = "Internet Service Providers (ISPs) have played an important role in the development of the broadband Internet access market. While many studies have described the nature of broadband availability and the effects of policy on availability, little has been written from the ISP perspective. Therefore, this study aims to examine both market and firm-specific influences that affect ISPs' offerings of broadband services. Included among the firm-specific variables is the concept of technological mediation, as introduced by Greenstein [(2001) Technological mediation and commercial development in the early Internet access market. California Management Review, 43(2), 75-94], which describes the behavior of ISPs in the market and how they bridge gaps between changing end-user needs and technological frontiers. Findings show that even though technological mediation activities occur, applying the concept to predict ISP strategy would likely result in overoptimistic expectations of ISPs' abilities to confront the next technological frontier. The study finds that ISPs' offerings of broadband services are more likely to be driven by competitive forces rather than by proactive strategies, as technological mediation would predict. Furthermore, these services are offered in a market where structure and policies support further encroachment by telephony and cable infrastructure providers into what was originally the ISPs' domain.",
author = "{Van Gorp}, {Annemijn F.} and Maitland, {Carleen F.} and Heidemarie Hanekop",
year = "2006",
month = "3",
day = "1",
doi = "10.1016/j.telpol.2005.05.009",
language = "English (US)",
volume = "30",
pages = "96--111",
journal = "Telecommunications Policy",
issn = "0308-5961",
publisher = "Elsevier Limited",
number = "2",

}

The broadband Internet access market : The changing role of ISPs. / Van Gorp, Annemijn F.; Maitland, Carleen F.; Hanekop, Heidemarie.

In: Telecommunications Policy, Vol. 30, No. 2, 01.03.2006, p. 96-111.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The broadband Internet access market

T2 - The changing role of ISPs

AU - Van Gorp, Annemijn F.

AU - Maitland, Carleen F.

AU - Hanekop, Heidemarie

PY - 2006/3/1

Y1 - 2006/3/1

N2 - Internet Service Providers (ISPs) have played an important role in the development of the broadband Internet access market. While many studies have described the nature of broadband availability and the effects of policy on availability, little has been written from the ISP perspective. Therefore, this study aims to examine both market and firm-specific influences that affect ISPs' offerings of broadband services. Included among the firm-specific variables is the concept of technological mediation, as introduced by Greenstein [(2001) Technological mediation and commercial development in the early Internet access market. California Management Review, 43(2), 75-94], which describes the behavior of ISPs in the market and how they bridge gaps between changing end-user needs and technological frontiers. Findings show that even though technological mediation activities occur, applying the concept to predict ISP strategy would likely result in overoptimistic expectations of ISPs' abilities to confront the next technological frontier. The study finds that ISPs' offerings of broadband services are more likely to be driven by competitive forces rather than by proactive strategies, as technological mediation would predict. Furthermore, these services are offered in a market where structure and policies support further encroachment by telephony and cable infrastructure providers into what was originally the ISPs' domain.

AB - Internet Service Providers (ISPs) have played an important role in the development of the broadband Internet access market. While many studies have described the nature of broadband availability and the effects of policy on availability, little has been written from the ISP perspective. Therefore, this study aims to examine both market and firm-specific influences that affect ISPs' offerings of broadband services. Included among the firm-specific variables is the concept of technological mediation, as introduced by Greenstein [(2001) Technological mediation and commercial development in the early Internet access market. California Management Review, 43(2), 75-94], which describes the behavior of ISPs in the market and how they bridge gaps between changing end-user needs and technological frontiers. Findings show that even though technological mediation activities occur, applying the concept to predict ISP strategy would likely result in overoptimistic expectations of ISPs' abilities to confront the next technological frontier. The study finds that ISPs' offerings of broadband services are more likely to be driven by competitive forces rather than by proactive strategies, as technological mediation would predict. Furthermore, these services are offered in a market where structure and policies support further encroachment by telephony and cable infrastructure providers into what was originally the ISPs' domain.

UR - http://www.scopus.com/inward/record.url?scp=31944442432&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=31944442432&partnerID=8YFLogxK

U2 - 10.1016/j.telpol.2005.05.009

DO - 10.1016/j.telpol.2005.05.009

M3 - Article

AN - SCOPUS:31944442432

VL - 30

SP - 96

EP - 111

JO - Telecommunications Policy

JF - Telecommunications Policy

SN - 0308-5961

IS - 2

ER -