The components and impact of sponsored search

Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy

Research output: Contribution to specialist publicationArticle

17 Scopus citations

Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

Original languageEnglish (US)
Pages98-101
Number of pages4
Volume42
No5
Specialist publicationComputer
DOIs
StatePublished - 2009

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

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