The purpose of this study is to examine the mission statements of the top 100 U.S. retailers based on the 7Ps of services marketing mix framework. The authors elaborate on how this essential concept is used by retailers in the retailing context and discuss the implications on their organizational performance. Specifically, the information that retailers use in their mission statements to communicate with their shareholders are clustered using the 7Ps of services marketing mix. The content analyzed results of the mission statements of the top 100 U.S. retailers are discussed and suggestions for future research are provided.
|Original language||English (US)|
|Number of pages||13|
|Journal||Academy of Strategic Management Journal|
|State||Published - Dec 1 2012|
All Science Journal Classification (ASJC) codes
- Business and International Management
- Strategy and Management