The core of retail mission statements: Top 100 U.S. Retailers

M. Meral Anitsal, Ismet Anitsal, Tulay Girard

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The purpose of this study is to examine the mission statements of the top 100 U.S. retailers based on the 7Ps of services marketing mix framework. The authors elaborate on how this essential concept is used by retailers in the retailing context and discuss the implications on their organizational performance. Specifically, the information that retailers use in their mission statements to communicate with their shareholders are clustered using the 7Ps of services marketing mix. The content analyzed results of the mission statements of the top 100 U.S. retailers are discussed and suggestions for future research are provided.

Original languageEnglish (US)
Pages (from-to)131-143
Number of pages13
JournalAcademy of Strategic Management Journal
Volume11
Issue number1
StatePublished - Dec 1 2012

Fingerprint

Retail
Retailers
Mission statements
Services marketing
Marketing mix
Organizational performance
Retailing
Shareholders

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

Cite this

Meral Anitsal, M. ; Anitsal, Ismet ; Girard, Tulay. / The core of retail mission statements : Top 100 U.S. Retailers. In: Academy of Strategic Management Journal. 2012 ; Vol. 11, No. 1. pp. 131-143.
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The core of retail mission statements : Top 100 U.S. Retailers. / Meral Anitsal, M.; Anitsal, Ismet; Girard, Tulay.

In: Academy of Strategic Management Journal, Vol. 11, No. 1, 01.12.2012, p. 131-143.

Research output: Contribution to journalArticle

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