Abstract
This article examines the role of the corporate spokesperson in three contexts of external organizational communication. The organization is characterized as a community member with certain communication needs and obligations to the community. The literature on the corporate spokesperson is examined in the contexts of normal organizational-media relations, corporate crises, and issues-management efforts. General orientations and approaches as well as specific suggestions and recommendations are outlined for each area in an effort to summarize what is known and to suggest future research areas.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 528-540 |
| Number of pages | 13 |
| Journal | Management Communication Quarterly |
| Volume | 4 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jan 1 1991 |
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All Science Journal Classification (ASJC) codes
- Communication
- Strategy and Management
Cite this
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The Corporate Spokesperson in External Organizational Communication : What We Know and What We Need to Know. / Troester, Rodney L.
In: Management Communication Quarterly, Vol. 4, No. 4, 01.01.1991, p. 528-540.Research output: Contribution to journal › Article
TY - JOUR
T1 - The Corporate Spokesperson in External Organizational Communication
T2 - What We Know and What We Need to Know
AU - Troester, Rodney L.
PY - 1991/1/1
Y1 - 1991/1/1
N2 - This article examines the role of the corporate spokesperson in three contexts of external organizational communication. The organization is characterized as a community member with certain communication needs and obligations to the community. The literature on the corporate spokesperson is examined in the contexts of normal organizational-media relations, corporate crises, and issues-management efforts. General orientations and approaches as well as specific suggestions and recommendations are outlined for each area in an effort to summarize what is known and to suggest future research areas.
AB - This article examines the role of the corporate spokesperson in three contexts of external organizational communication. The organization is characterized as a community member with certain communication needs and obligations to the community. The literature on the corporate spokesperson is examined in the contexts of normal organizational-media relations, corporate crises, and issues-management efforts. General orientations and approaches as well as specific suggestions and recommendations are outlined for each area in an effort to summarize what is known and to suggest future research areas.
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UR - http://www.scopus.com/inward/citedby.url?scp=84970097129&partnerID=8YFLogxK
U2 - 10.1177/0893318991004004006
DO - 10.1177/0893318991004004006
M3 - Article
AN - SCOPUS:84970097129
VL - 4
SP - 528
EP - 540
JO - Management Communication Quarterly
JF - Management Communication Quarterly
SN - 0893-3189
IS - 4
ER -