The Differential Effects of Direct Address on Parasocial Experience and Identification: Empirical Evidence for Conceptual Difference

Jonathan Cohen, Mary Beth Oliver, Helena Bilandzic

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.

Original languageEnglish (US)
Pages (from-to)78-83
Number of pages6
JournalCommunication Research Reports
Volume36
Issue number1
DOIs
StatePublished - Jan 1 2019

Fingerprint

Merging
Cameras
evidence
experience
Experiments
experiment
interaction

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

@article{b19a19aeb15740e4b3733cf23884ecf4,
title = "The Differential Effects of Direct Address on Parasocial Experience and Identification: Empirical Evidence for Conceptual Difference",
abstract = "Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.",
author = "Jonathan Cohen and Oliver, {Mary Beth} and Helena Bilandzic",
year = "2019",
month = "1",
day = "1",
doi = "10.1080/08824096.2018.1530977",
language = "English (US)",
volume = "36",
pages = "78--83",
journal = "Communication Research Reports",
issn = "0882-4096",
publisher = "Routledge",
number = "1",

}

The Differential Effects of Direct Address on Parasocial Experience and Identification : Empirical Evidence for Conceptual Difference. / Cohen, Jonathan; Oliver, Mary Beth; Bilandzic, Helena.

In: Communication Research Reports, Vol. 36, No. 1, 01.01.2019, p. 78-83.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The Differential Effects of Direct Address on Parasocial Experience and Identification

T2 - Empirical Evidence for Conceptual Difference

AU - Cohen, Jonathan

AU - Oliver, Mary Beth

AU - Bilandzic, Helena

PY - 2019/1/1

Y1 - 2019/1/1

N2 - Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.

AB - Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.

UR - http://www.scopus.com/inward/record.url?scp=85055045425&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85055045425&partnerID=8YFLogxK

U2 - 10.1080/08824096.2018.1530977

DO - 10.1080/08824096.2018.1530977

M3 - Article

AN - SCOPUS:85055045425

VL - 36

SP - 78

EP - 83

JO - Communication Research Reports

JF - Communication Research Reports

SN - 0882-4096

IS - 1

ER -