The economics of American theatrical movie exports: An empirical analysis

Krishna Prasad Jayakar, David Waterman

Research output: Contribution to journalArticle

47 Scopus citations

Abstract

Consistent with predictions of an economic model of international trade in media products, we show that in countries that have relatively high consumer spending on movies - notably the United States - domestically produced movies account for relatively large shares of theater box office receipts. We also find that American-produced movies account for relatively small market shares of the box office in high movie-spending foreign countries. We also find that English language fluency, or a dummy variable for non-U.S. countries whose native language is English, generally has an insignificant or marginally significant effect on these results.

Original languageEnglish (US)
Pages (from-to)153-169
Number of pages17
JournalJournal of Media Economics
Volume13
Issue number3
DOIs
StatePublished - Jan 1 2000

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All Science Journal Classification (ASJC) codes

  • Communication
  • Economics and Econometrics

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