The effect of experience on persona perceptions

Joni Salminen, Soon Gyo Jung, João M. Santos, Shammur Chowdhury, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, we conduct an experimental study with individuals less and more experienced with personas. Quantitative results show that previous experience increases several important perceptions, including willingness to use, empathy, likability, and completeness. Results suggest that methods that increase experience (e.g., training, workshops, scenarios) should be applied alongside persona deployment, as desirable persona perceptions increase with individuals' experience.

Original languageEnglish (US)
Title of host publicationCHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450368193
DOIs
StatePublished - Apr 25 2020
Event2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020 - Honolulu, United States
Duration: Apr 25 2020Apr 30 2020

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020
CountryUnited States
CityHonolulu
Period4/25/204/30/20

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

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