Abstract
Purpose – This paper aims to examine the joint effect of power and gender on individuals’ perceptions and evaluations of information systems (IS), and their behavioral intentions of technology acceptance.
Design/methodology/approach – This study uses a 2 (powerful vs powerless) × 2 (female vs male) between-subject experimental design. A total of 128 subjects participated in the experiment.
Findings – The results suggest that there is a significant gender difference in terms of technology acceptance in the high-power condition. Further, such a gender difference is attenuated in the low-power condition. Specifically, when primed with the feeling of powerful, male users (vs female users) have higher computer self-efficacy and rate the IS as easier to use and more enjoyable. However, when the feeling of powerless was elicited, the effect of gender on technology acceptance disappeared.
Originality/value – The gender effect on technology acceptance has been widely studied. The current research extends the literature by considering the moderating effect of power on such a gender effect.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 299-314 |
| Number of pages | 16 |
| Journal | Journal of Hospitality and Tourism Technology |
| Volume | 5 |
| Issue number | 3 |
| DOIs | |
| State | Published - Oct 14 2014 |
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All Science Journal Classification (ASJC) codes
- Information Systems
- Tourism, Leisure and Hospitality Management
- Computer Science Applications
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The effect of power and gender on technology acceptance. / Zhang, Lu; Nyheim, Peter; Mattila, Anna S.
In: Journal of Hospitality and Tourism Technology, Vol. 5, No. 3, 14.10.2014, p. 299-314.Research output: Contribution to journal › Article
TY - JOUR
T1 - The effect of power and gender on technology acceptance
AU - Zhang, Lu
AU - Nyheim, Peter
AU - Mattila, Anna S.
PY - 2014/10/14
Y1 - 2014/10/14
N2 - Purpose – This paper aims to examine the joint effect of power and gender on individuals’ perceptions and evaluations of information systems (IS), and their behavioral intentions of technology acceptance.Design/methodology/approach – This study uses a 2 (powerful vs powerless) × 2 (female vs male) between-subject experimental design. A total of 128 subjects participated in the experiment.Findings – The results suggest that there is a significant gender difference in terms of technology acceptance in the high-power condition. Further, such a gender difference is attenuated in the low-power condition. Specifically, when primed with the feeling of powerful, male users (vs female users) have higher computer self-efficacy and rate the IS as easier to use and more enjoyable. However, when the feeling of powerless was elicited, the effect of gender on technology acceptance disappeared.Originality/value – The gender effect on technology acceptance has been widely studied. The current research extends the literature by considering the moderating effect of power on such a gender effect.
AB - Purpose – This paper aims to examine the joint effect of power and gender on individuals’ perceptions and evaluations of information systems (IS), and their behavioral intentions of technology acceptance.Design/methodology/approach – This study uses a 2 (powerful vs powerless) × 2 (female vs male) between-subject experimental design. A total of 128 subjects participated in the experiment.Findings – The results suggest that there is a significant gender difference in terms of technology acceptance in the high-power condition. Further, such a gender difference is attenuated in the low-power condition. Specifically, when primed with the feeling of powerful, male users (vs female users) have higher computer self-efficacy and rate the IS as easier to use and more enjoyable. However, when the feeling of powerless was elicited, the effect of gender on technology acceptance disappeared.Originality/value – The gender effect on technology acceptance has been widely studied. The current research extends the literature by considering the moderating effect of power on such a gender effect.
UR - http://www.scopus.com/inward/record.url?scp=84915754347&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84915754347&partnerID=8YFLogxK
U2 - 10.1108/JHTT-03-2014-0008
DO - 10.1108/JHTT-03-2014-0008
M3 - Article
AN - SCOPUS:84915754347
VL - 5
SP - 299
EP - 314
JO - Journal of Hospitality and Tourism Technology
JF - Journal of Hospitality and Tourism Technology
SN - 1757-9880
IS - 3
ER -