The effect of smiling pictures on perceptions of personas

Joni Salminen; Soon Gyo Jung; João M. Santos; Bernard James Jansen

doi:10.1145/3314183.3324973

The effect of smiling pictures on perceptions of personas

Joni Salminen, Soon Gyo Jung, João M. Santos, Bernard James Jansen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.

Original language	English (US)
Title of host publication	ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization
Publisher	Association for Computing Machinery, Inc
Pages	75-79
Number of pages	5
ISBN (Electronic)	9781450367110
DOIs	https://doi.org/10.1145/3314183.3324973
State	Published - Jun 6 2019
Event	27th ACM International Conference on User Modeling, Adaptation and Personalization, UMAP 2019 - Larnaca, Cyprus Duration: Jun 9 2019 → Jun 12 2019

Publication series

Name	ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization

Conference

Conference	27th ACM International Conference on User Modeling, Adaptation and Personalization, UMAP 2019
Country	Cyprus
City	Larnaca
Period	6/9/19 → 6/12/19

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Salminen, J., Jung, S. G., Santos, J. M., & Jansen, B. J. (2019). The effect of smiling pictures on perceptions of personas. In ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization (pp. 75-79). (ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization). Association for Computing Machinery, Inc. https://doi.org/10.1145/3314183.3324973

Salminen, Joni ; Jung, Soon Gyo ; Santos, João M. ; Jansen, Bernard James. / The effect of smiling pictures on perceptions of personas. ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, Inc, 2019. pp. 75-79 (ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization).

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abstract = "We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We find that persona profiles with a smiling photo result in an increase in perceived similarity with, likability of, and willingness to use the personas. In contrast, a smile does not increase the credibility of the personas. Our research has implications for the design of persona profiles and adds to previous findings of persona research that the picture choice influences individuals' persona perceptions in profound ways.",

author = "Joni Salminen and Jung, {Soon Gyo} and Santos, {Jo{\~a}o M.} and Jansen, {Bernard James}",

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booktitle = "ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization",

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Salminen, J, Jung, SG, Santos, JM & Jansen, BJ 2019, The effect of smiling pictures on perceptions of personas. in ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization. ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization, Association for Computing Machinery, Inc, pp. 75-79, 27th ACM International Conference on User Modeling, Adaptation and Personalization, UMAP 2019, Larnaca, Cyprus, 6/9/19. https://doi.org/10.1145/3314183.3324973

The effect of smiling pictures on perceptions of personas. / Salminen, Joni; Jung, Soon Gyo; Santos, João M.; Jansen, Bernard James.

ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, Inc, 2019. p. 75-79 (ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Salminen J, Jung SG, Santos JM, Jansen BJ. The effect of smiling pictures on perceptions of personas. In ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization. Association for Computing Machinery, Inc. 2019. p. 75-79. (ACM UMAP 2019 Adjunct - Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization). https://doi.org/10.1145/3314183.3324973

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10.1145/3314183.3324973