The effects of advertising on cognitive performance

Hongjun Ye, Siddharth Bhatt, Wenting Zhong, Jan Watson, Amanda Sargent, Yigit Topoglu, Hasan Ayaz, Rajneesh Suri

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The market for beverages providing a cognitive boost is growing. Marketers often highlight the benefits of such drinks in their advertisements. Can such communications influence consumers’ actual cognitive performance? Our results of cognitive task battery in a controlled experiment show that consumers’ cognitive performance was negatively impacted in the presence of an advertisement communicating the benefits of a cognitive drink.

Original languageEnglish (US)
Title of host publicationAdvances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019
EditorsHasan Ayaz
PublisherSpringer Verlag
Pages78-83
Number of pages6
ISBN (Print)9783030204723
DOIs
StatePublished - Jan 1 2020
EventAHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019 - Washington D.C., United States
Duration: Jul 24 2019Jul 28 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume953
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019
CountryUnited States
CityWashington D.C.
Period7/24/197/28/19

Fingerprint

Beverages
Marketing
Communication
Experiments

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

Cite this

Ye, H., Bhatt, S., Zhong, W., Watson, J., Sargent, A., Topoglu, Y., ... Suri, R. (2020). The effects of advertising on cognitive performance. In H. Ayaz (Ed.), Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019 (pp. 78-83). (Advances in Intelligent Systems and Computing; Vol. 953). Springer Verlag. https://doi.org/10.1007/978-3-030-20473-0_8
Ye, Hongjun ; Bhatt, Siddharth ; Zhong, Wenting ; Watson, Jan ; Sargent, Amanda ; Topoglu, Yigit ; Ayaz, Hasan ; Suri, Rajneesh. / The effects of advertising on cognitive performance. Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019. editor / Hasan Ayaz. Springer Verlag, 2020. pp. 78-83 (Advances in Intelligent Systems and Computing).
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Ye, H, Bhatt, S, Zhong, W, Watson, J, Sargent, A, Topoglu, Y, Ayaz, H & Suri, R 2020, The effects of advertising on cognitive performance. in H Ayaz (ed.), Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019. Advances in Intelligent Systems and Computing, vol. 953, Springer Verlag, pp. 78-83, AHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019, Washington D.C., United States, 7/24/19. https://doi.org/10.1007/978-3-030-20473-0_8

The effects of advertising on cognitive performance. / Ye, Hongjun; Bhatt, Siddharth; Zhong, Wenting; Watson, Jan; Sargent, Amanda; Topoglu, Yigit; Ayaz, Hasan; Suri, Rajneesh.

Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019. ed. / Hasan Ayaz. Springer Verlag, 2020. p. 78-83 (Advances in Intelligent Systems and Computing; Vol. 953).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Ye H, Bhatt S, Zhong W, Watson J, Sargent A, Topoglu Y et al. The effects of advertising on cognitive performance. In Ayaz H, editor, Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019. Springer Verlag. 2020. p. 78-83. (Advances in Intelligent Systems and Computing). https://doi.org/10.1007/978-3-030-20473-0_8